How Can We Deliver 10% Hotel Occupancy From Growth Channels?

What Is Our Goal? How Will We Accomplish This Goal? 10% overall hotel occupancy via Growth Channels by January 2020 Segmented channel approach to optimizing & prioritizing hotels with low occupancy via Growth channels to increase our average occupancy %

Problem Statement: What levers can we pull from our digital channels to achieve our goal of contributing 10% of overall hotel occupancy?

Approach: Prioritize and optimize channels positively contributing to occupancy, identify low-hanging-fruit opportunities for channels that don’t convert, refine processes to reduce content turnaround time so hotels can be booked sooner with higher conversion rate.

Results: A 55% overall increase in hotel occupancy contribution from owned channels (web, app, call center) from August ‘19 - January ‘20.

How Can We Deliver 10% Hotel Occupancy From Growth Channels?

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