doNYC User Personas

Problem Statement: With an influx of new in-house content creators and a network of freelance creatives, how can we succinctly represent doNYC’s target users?

Approach: Based on user demographic info from Google Analytics, Facebook, and Quantcast, we put together a deck for our network of content creators to choose and reference when crafting long-form, short-form, social, etc. content for doNYC

Results: The provided deck with backgrounds, details, and use cases for our three target consumers.