Stella Artois - Joie de LA

Problem Statement: How Can We Get LA Millenials To Drink More Stella Artois?

Approach: Promote a combination of editorial such as “Guide To Summer In LA” and “Guide To Date Night,” coupled with events at local bars sponsored by Stella and hosted on DoLA, via organic and paid digital channels that made having a pint of the Belgian classic brew feel as natural as a sunny 75 degree day in LA.

Results: 10 million impressions across all social content, 50k content pageviews across all website content (averaged a $0.25 CPC across all content)