Do512 - Phillies House Party

Phillies Cigars - Course & Stage Chicago Goal: Collect as many RSVPs and email addresses as possible for a free Danny Brown & Supa BWE concert at Thalia Hall in Chicago. Secondary goal was to get team sign ups for a yard-game competition at the event (think corn hole, beer/water pong, bag toss, e...

 

Problem Statement: How Can We Collect As Many As RSVPs & Customer Info For The Phillies Blunts House Party?

Approach: As a tobacco company, Phillies Blunts is limited to how they can digitally advertise (meaning, they can’t at all). So they hired DoStuff to throw some awesome parties in Austin and Chicago. DoStuff used their vast audience network via organic and paid media (SEO focused website content, organic and paid social, email lists, influencer promos, etc.) to promote the parties they were throwing and Phillies stopped by to hand out swag and victory cigars (er… I mean blunts).

Results: Over 29k RSVPs and 15k website content views combined across the 3 events. The RSVP goal was 6k!

Also, a great case study on using Instagram stories to promote events to the younger DoStuff audience (you can find it linked above).

Previous

How Do We Introduce Line39 Wines To Female Millenials?
Next

How Do We Get LA Millenials To Drink More Stella Artois?